Red Riding Hood

The Metropolitan Arts Centre is Belfast’s cultural hub with two dedicated performance spaces that host a year-round lineup of live shows and events. Their primary source of revenue is the annual family Christmas show, which is promoted throughout the year via a dedicated campaign to ensure it achieves target sales and garners maximum interest in a highly competitive market.

Take the path through the dark enchanted forest and you will stumble across the magical MAC Theatre where Red Riding Hood is waiting for you to join her on this Christmas Adventure! This is the magical story of Red Riding hood never seen before!

We collaborated with the client to design and execute a comprehensive marketing campaign across multiple touchpoints and media types, including:
Concept and creative direction for the Christmas campaign, design of name style and identity animation, social media campaign design, design of printed posters, flyers, and postcards. Onsite printed materials, including box office banners and digital screens. Design of an immersive foyer experience for visitors, featuring: branded lift wraps, photo backdrops, floor footprints, and hand paddles styled as the Wolf and Little Red Riding Hood to guide children to the Theatre. Development of an above-the-line media campaign covering: Adshel Live, 6 Sheet, radio advertisements, and printed press ads, along with a digital takeover in the Belfast Telegraph