Outwalker Whiskey
Client
Outwalker Whiskey
Sector
Food & Drink
Hospitality
Discipline
Animation
Brand
Brand Implementation
Campaign Design
Creative Direction
Digital
Website
Outwalker is a new premium Irish whiskey – a unique blend of Irish malt and grain whiskeys that’s aged four ways. That makes it genuinely different. Special.
It’s an Irish whiskey like no other, created by Irish whiskey connoisseur, cocktail creator and legendary bartender Jillian Vose: “For a long time I’ve felt that the Irish whiskey sector was missing a genuinely unique blend of component whiskeys – one that worked really well in cocktails but which was also complex and interesting enough to sip on its own…”
Alongside a dedicated and passionate client team and design team, we have been involved with Outwalker from its inception – and therefore intimate with the brand DNA. We worked with client to design, develop and implement a comprehensive launch campaign across several touch points and media types.
Credit
CREATIVE DIRECTOR & PROJECT MANAGER: Lisa Smyth // CREATIVE DIRECTOR & COPYWRITER: Conor Kelly // SENIOR DESIGNER: Winnie Shek // BRAND & BOTTLE DESIGN: David Freer, Anna Dunn, O Street // VIDEOGRAPHY: Andrew Proctor, Kavod Films // PHOTOGRAPHY: Eilish McCormick
What they said
This design proposal shines with its simplicity and elegance, clearly communicating the brand’s objectives. The consistency across the visual elements really helps showcase the product with its unique personality. Plus, the refined approach adds a touch of sophistication while ensuring the design is both aesthetically pleasing and functional.
IDI AWARDS – JUDGES’S THOUGHTS