Craftec

Shesaid was approached by Craftec to assist in rebranding their cabinetry business after a take over. Having worked with one of the partners previously on a branding project, they were keen to replicate a smooth and successful design process.

We began our collaboration by performing a peers and competitors review, allowing us to differentiate them from their competition. We crafted a distinctive brand language, including a strapline, brand pillars, and key messaging. We also developed a modern, clever brand identity and visual language. This new branding was applied to their website, marketing materials, and uniforms.