Jack Frost

The Metropolitan Arts Centre’s primary source of revenue is the annual family Christmas show, which is promoted throughout the year via a dedicated campaign to ensure it achieves target sales and garners maximum interest. Each year we with work with the marketing team and artistic director to develop a unique design for the show, to ensure it stands out in a highly competitive market.

A winter tale of love and light – deep in the northern reaches is a town whispered about in winter tales, where a miracle of love and light unfolds. With echoes of ancient celestial themes and glistening crystalline elements, we flexed our ‘Disneyesque’ muscles to develop the name style and art direction for this year’s show.

This enchanting winter magic was rolled out across multiple platforms including print, on-site, digital, socials and outdoor advertising.