Oi Labs

Shesaid collaborated with the University of Strathclyde Business School and Lennox NPD to craft a brand identity and visual language for Oi Lab, a prototype digital platform.

Oi Lab serves as an Open Innovation platform, enabling SMEs (primarily in the manufacturing sector) to connect with expertise and collaborators to advance their projects or overcome challenges. The focus is on digital futures, embracing an Industry 4.0 approach.

The platform offers a suite of tools, links, and information, facilitating the creation of a collaborative network to tackle Innovation challenges, creating ecosystems and communities. In partnership with Lennox NPD and Strathclyde University, we conducted a peer and competitor review, developed brand pillars, a strapline, brand identity, visual language, a unique colour palette, and branded wireframes for key stages of the user journey, all to be delivered to their digital partner, Natquest.