Arbour Housing

In 2021, we partnered with South Ulster Housing Association to undertake a renaming and rebranding exercise. Through stakeholder engagement and brand workshops, we facilitated this important significant change, ensuring a smooth transition for their tenants and stakeholders.

The chosen name was Arbour – a protective, compassionate name. It suggests shelter, a safe, welcoming place for tenants. We complimented this with a strapline: Live. Share. Grow.
We established a distinct tone of voice, along with fonts, color palettes, graphic elements, and photography art direction.
The brand refresh was implemented across all materials, including the website, stationery, signage, social media, annual reports, newsletters, tenant handbooks, corporate strategy documents, design guides, and various other literature.