Outwalker
Client
Outwalker Whiskey
Services
Creative Direction
Brand Implementation
Website
Campaign Design
Animation
Sector
Drinks & Hospitality
Outwalker is a new premium Irish whiskey – a unique blend of Irish malt and grain whiskeys that’s aged four ways. That makes it genuinely different. Special.
It’s an Irish whiskey like no other, created by Irish whiskey connoisseur, cocktail creator and legendary bartender Jillian Vose: “For a long time I’ve felt that the Irish whiskey sector was missing a genuinely unique blend of component whiskeys – one that worked really well in cocktails but which was also complex and interesting enough to sip on its own…”
Alongside a dedicated and passionate client team and design team, we have been involved with Outwalker from its inception – and therefore intimate with the brand DNA. We worked with client to design, develop and implement a comprehensive launch campaign across several touch points and media types.
The Full Design Team
CREATIVE DIRECTOR & PROJECT MANAGER: Lisa Smyth // CREATIVE DIRECTOR & COPYWRITER: Conor Kelly // SENIOR DESIGNER: Winnie Shek // BRAND & BOTTLE DESIGN: David Freer, Anna Dunn, O Street // VIDEOGRAPHY: Andrew Proctor, Kavod Films // PHOTOGRAPHY: Eilish McCormick